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☆ Walnuts Recalled From Natural Food Stores After E. Coli Outbreak
▼ + stars: | 2024-05-01 | by ( Johnny Diaz | More About Johnny Diaz | ) www.nytimes.com time to read: +1 min

A California company is recalling organic walnuts that were sold at natural food stores and coop retailers in 19 states because of an E. coli outbreak that has sickened 12 people and hospitalized seven, federal officials said. The recall came after the Centers for Disease Control and Prevention notified the company of 12 recorded illnesses that were linked to the walnuts. They were distributed at more than 300 food retailers, including Whole Foods Market, New Seasons Market and Rosauers Supermarkets, the F.D.A. An investigation is underway to determine the potential source of the contamination, the F.D.A. The company did not immediately respond to inquiries on Wednesday.

Persons: Gibson Organizations: and Drug Administration, Centers for Disease Control, Foods, Rosauers Locations: California, Hollister , Calif

☆ Rare Oklahoma tornado wows Meteorologists
▼ + stars: | 2024-05-01 | by ( Mary Gilbert | ) edition.cnn.com time to read: +5 min

To be clear, in this loop we have a westward moving, dissipating cyclonic tornado AND and newly developed anticyclonic tornado also moving west-southwest with a debris signature. This storm produced a “large and extremely dangerous” tornado north of Loveland, Oklahoma, just before 10 p.m. CDT, according to a weather service warning. Reflectivity (left) and velocity (right) radar imagery captures a tornado taking a looping path just north of Loveland, Oklahoma, Tuesday night. Reflectivity (left) and velocity (right) radar imagery shows an anticyclonic tornado in progress just southeast of Loveland, Oklahoma, on Tuesday night. Most anticyclonic tornadoes are weak and short-lived, meaning this twister was rare on two fronts.

Persons: ” Rick Smith, SCpnyWXOgA — Taylor Trogdon, Smith, Sam Shamburger, “, ” Smith Organizations: CNN, National Weather Service, Oklahoma -, Loveland, Tornadoes, Northern, “ Tornadoes, Emergency Management, Nebraska Locations: Oklahoma, Tillman County , Oklahoma, Norman , Oklahoma, Oklahoma - Texas, Loveland , Oklahoma, Greensburg , Kansas, Loveland, ”, Hollister , Oklahoma, Tillman, Texas

☆ Abercrombie & Fitch beats holiday estimates as sales soar again, helped by higher prices
▼ + stars: | 2024-03-06 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +4 min

Abercrombie & Fitch said Wednesday that its holiday-quarter sales jumped 21% and its profits grew thanks to higher prices and lower raw material costs. For the current quarter, Abercrombie expects sales to rise by a low double digit percentage, compared to estimates of up 7.2%, according to LSEG. During the quarter, comparable sales grew 16% and gross margin came in at 62.9%, 7.2 percentage points higher than the year ago period. "Our strong fourth quarter was fueled by sales growth across regions and brands. In early January, Abercrombie raised its fourth quarter and full-year outlook after holiday sales came in better than expected.

Persons: Fitch, Abercrombie, Fran Horowitz, Horowitz, influencers, Hollister, they'll Organizations: Abercrombie, Fitch, Fitch Co, LSEG, Fitch's Locations: New York, Hollister

☆ Top Wall Street analysts recommend these 3 stocks for the long term
▼ + stars: | 2024-03-03 | by ( Tipranks.Com Staff | ) www.cnbc.com time to read: +6 min

Wall Street analysts remain focused on the long-term prospects of stocks with solid growth potential. Here are three stocks favored by the Street's top analysts, according to TipRanks, a platform that ranks analysts based on their past performance. The revised outlook reflected net sales growth across regions in the holiday sales quarter, led by continued strength in the Americas. Tarlowe highlighted that Abercrombie & Fitch continues to gain market share both domestically and worldwide. Overall, the analyst sees further upside to ANF's market share, sales and earnings.

Persons: Goldman Sachs, Toshiya Hari, Hari, TipRanks, Corey Tarlowe, Fitch, Tarlowe, Hollister, Kate McShane, McShane Organizations: Wall Street, Nvidia, Data Center, Abercrombie, Fitch, Jefferies, Hollister, Walmart Locations: Americas, U.S, India, Mexico, Central America, China, TipRanks

☆ The 'preppy' look is changing, and it involves a lot more pink and bowties
▼ + stars: | 2024-01-11 | by ( Kieran Press-Reynolds | ) www.businessinsider.com time to read: +5 min

The newest variant of "preppy," led mostly by Gen Alpha over the last year, refers to bright clothing, lots of pink, and specific accessories like ribbons, bowties, and Stanley water bottles. The TL:DR history of how preppy has changed over the decadesFor many, "preppy" is closely associated with clothing worn by wealthy people and preparatory school students. Now, the word refers to all things pink and colorful — with yet, another short list of in-vogue brands in association. In a video by the "preppy" Texas boutique @dearhannahprep, three girls described the look as "very girly" and "comfy." Another poster yearned for the 2000s preppy era of argyle sweaters and tailored dresses.

Persons: —, Gen Alpha, preppy, Tommy Hilfiger, Uggs, Stanley, couldn't, Stanley knockoff, Alpha, Lily Pulitzer, Gabriela Vasci, @dearhannahprep, @lenidubs, It's, @mmarkroberts Organizations: Service, Business, Abercrombie, Fitch, Alpha, argyle Locations: Hollister, North, Texas, TikTok

☆ Abercrombie, American Eagle and Lululemon raise holiday sales outlooks
▼ + stars: | 2024-01-08 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +3 min

Abercrombie & Fitch , Lululemon and American Eagle Outfitters all raised their fiscal fourth-quarter outlooks Monday, saying they drew customers looking for holiday gifts and items for themselves in November and December. Shares of Abercrombie and American Eagle rose about 6% on Monday. Urban Outfitters shares also popped in extended trading after the retailer announced strong holiday-quarter sales weeks before its earnings report. In a news release, Abercrombie CEO Fran Horowitz said the women's business for Abercrombie & Fitch is expected to hit highest-ever fourth-quarter sales. Abercrombie, American Eagle and Lululemon are expected to report full holiday results in March.

Persons: Lululemon, it's, Jay Schottenstein, Abercrombie, Fran Horowitz, Fitch Organizations: Abercrombie, Fitch, Lululemon, American Eagle Outfitters, Street, Urban Outfitters, Adobe Analytics, Mastercard SpendingPulse, American Eagle, Walmart, Target, CNBC PRO Locations: Orlando, U.S, Abercrombie

☆ Meet Charles Melton, the Breakout Star of ‘May December’
▼ + stars: | 2023-11-26 | by ( Kyle Buchanan | More About Kyle Buchanan | ) www.nytimes.com time to read: +2 min

After a few takes, Haynes felt they had what they needed, but Melton was unsure: Shouldn’t he take this moment to go bigger, to give more, to prove himself somehow? Eventually, he came down from the roof to confer with Haynes and burst into tears. “Maybe wanting to be seen,” he said, trying to parse what exactly he meant by that. “I want to be seen, but I don’t want to be seen, right? “Sometimes I feel this push and pull of, am I white enough, am I American enough, am I Asian enough?” Melton said.

Persons: Haynes, Melton, ’ ”, ”, ” Melton, “ I’m, Radiohead’s, Melton’s, he’d, Hollister Locations: Korean, Korea, Texas, Ansbach, Germany

☆ Abercrombie & Fitch raises outlook after quarterly sales surge 20%
▼ + stars: | 2023-11-21 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +4 min

Abercrombie & Fitch on Tuesday blew past estimates as it posted a 20% jump in sales thanks to a strong back-to-school shopping season and growth at both its namesake brand and Hollister. For its fourth quarter, Abercrombie expects net sales growth to be up low double-digits compared to the prior year, which is in line with the 11.6% growth analysts had expected, according to LSEG. The expected uptick is driven by a higher gross profit rate, lower freight costs and higher sales prices. Abercrombie CEO Fran Horowitz told analysts the company has seen an "encouraging" start to the holiday shopping season. During the quarter, Abercrombie saw sales at its namesake brand grow by 30% to $548 million and revenue at Hollister grow by 11% to $509 million.

Persons: Fitch, Abercrombie, Fran Horowitz, " Horowitz, Horowitz, we've Organizations: Abercrombie, LSEG, Eagle Locations: Hollister

☆ Ford CEO Jim Farley Throws Shade at the Cybertruck's Viral Off-Road Video
▼ + stars: | 2023-11-16 | by ( Kai Xiang Teo | ) www.businessinsider.com time to read: +2 min

A video of Tesla's Cybertruck struggling to make it up a dirt hill went viral on Friday. On Wednesday, Ford CEO Jim Farley appeared to shade the rival carmaker with his own off-road demo. On Wednesday, Ford CEO Jim Farley appeared to shade the rival carmaker by posting a video of the F-150 Lightning, his company's flagship electric vehicle, making its way up a very similar dirt hill. 👍 pic.twitter.com/uCMUSxUIpj — Jim Farley (@jimfarley98) November 15, 2023He captioned the video, "F-150 Lightning does it all." The F-150 Lightning was released to consumers in 2022, and is the company's first fully electric pickup truck.

Persons: Tesla's Cybertruck, Jim Farley, —, Elon Musk, Tesla, ord Organizations: Ford, Service, EO Locations: Hollister

☆ New videos of Tesla Cybertruck off-roading appear to show it struggling to climb up a steep dirt hill
▼ + stars: | 2023-11-02 | by ( Grace Kay | ) www.businessinsider.com time to read: +4 min

Tesla's Cybertruck appears to struggle off-roading in a new series of videos from social media. AdvertisementAdvertisementTesla's Cybertruck might not be the best vehicle for off-roading after all, at least according to some new videos. In three of the videos, a Cybertruck appears to struggle to gain traction up a steep and uphill slope and with some turns on the sandy terrain. In one video, the Cybertruck appears to spin its wheels and the tires screech as it struggles to get up a dirt hill. AdvertisementAdvertisement"Normally in other vehicles — gasoline or diesel vehicles — you've got the differential which hangs down low between the rear wheels," Musk said.

Persons: Tesla's Cybertruck, Elon Musk, —, Tesla's, Tesla, It's, Musk, Joe Rogan, you've Organizations: Service, Twitter, EV Locations: Hollister Hills, California, Texas

When surveyed by the department, 45% of Ohio’s financial advisers said they were aware of a client of theirs, or a client’s family member, that was struggling with addiction. In the program, financial advisers are taught to look for certain signs. Those seeking help can input their insurance status and treatment needs to be connected programs they can more easily afford or receive financial help with. Financial advisers have had to come up with ways to combat a multitude of financial crises, like increasing cybersecurity breaches or investment fraud targeting the elderly. Lori Eisel, a financial adviser and owner of Arcadia Financial Partners, knows both sides of the struggle.

Persons: — Joe Smith, that’s, Smith, Smith’s, Olivia, don’t, ”, Andrea Seidt, ” Seidt, Carl Hollister, L.M, Kohn, Hollister, Lori Eisel, ” Eisel, “, Joe Smith, ” Smith, He’s, __ Samantha Hendrickson Organizations: Society of Actuaries, state’s Department of Commerce, Ohio, Arcadia Financial Partners, Associated Press, America Statehouse News Initiative, America Locations: COLUMBUS , Ohio, Columbus , Ohio, Ohio, Cincinnati, stow

☆ Consumers are still spending on nice things, if they’re on trend
▼ + stars: | 2023-09-25 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +8 min

But they’re also rewarding the stores that are betting big on the right trends at the right time, for the right price. Mejuri: The Toronto-based jewelry retailer has intentionally positioned itself as a go-to destination for Millennials and GenZers for affordable fine jewelry. “When we founded the business, we wanted to redefine luxury and bring it a new experience within the fine jewelry industry,” said Masad. We just wanted to make fine jewelry part of everyday wear. We saw no reason for why there should be a barrier between fine jewelry and our customer.”He said Mejuri hasn’t wavered from that goal.

Persons: aren’t, they’re, ”, Jharonne Martis, —, Neil Saunders, Marshal Cohen, ” Abercrombie, Andrew Kelly, Saunders, Abercrombie, Fran Horowitz, Lulu, Circana’s Cohen, Noura Sakkijha, Majed Masad, Zach Hilty, Mejuri hasn’t, “ There’s, It’s, TJ, TJ Maxx, TJ Maxx's, David L, Ryan, Aaron Sorensen Organizations: New, New York CNN, Abercrombie, Fitch, “, CNN Business, TJ Maxx, TJ, Boston Globe, Lotis, Consulting Locations: New York, Toronto

The vote capped a legislative session in California that once again showed the strength of organized labor in the nation's most populous state. They could get unemployment benefits starting in January, which could benefit actors, writers and Southern California hotel workers who have been on strike for months. Organized labor's influence is easily explained by their prolific campaign donations, as they are some of the most reliable source of funds for the Democrats who control the state Legislature. In the spring, lawmakers agreed to Newsom's request to authorize state regulators to punish oil companies for price gouging. But California lawmakers passed bills this year to expand protections for young LGBTQ+ people.

Persons: Robert Rivas, ”, Pro Tempore Toni Atkins, “, Gavin Newsom’s, that's, He's, Newsom, Sen, Shannon, " Rivas, Newsom hasn't, ___ Sophie Austin, Austin @sophieadanna Organizations: California Hospital Association, Lawmakers, Democratic, Pro Tempore, Democrat, Democratic Gov, Republicans, Democrats, Associated Press, America Statehouse News Initiative, America Locations: SACRAMENTO, Calif, California, Southern California, San Diego, Mexico, Shannon Grove, Hollister

☆ The divide between retail's winners and losers will be stark this back-to-school season
▼ + stars: | 2023-09-01 | by ( Pia Singh | ) www.cnbc.com time to read: +7 min

Back-to-school spending is expected to reach a record-high of $41.5 billion, according to the National Retail Federation's annual survey . The trends suggest certain retailers will fare better than others, with analysts favoring these stocks for back-to-school. According to a Stifel survey, retro basketball styles from Nike were the most popular choice for back-to-school this year. "These retailers have invested significantly in their private label assortments in recent years and continue to grow penetration," Jefferies analysts wrote in an Aug. 28 note. That could be a warning sign for the holidays as many investors look to back-to-school sales to set the tone for the winter season.

Persons: Morgan Stanley, Jefferies, Doug McMillon, Amazon's, Homegoods, Abercrombie —, Abercrombie, Locker, Stifel Organizations: National, Jefferies, Walmart, Target, Costco, Dollar, Ikea, P, Abercrombie, Fitch, American Eagle Outfitters, Barn Holdings, Nordstrom, Nike, FactSet Locations: U.S, Hollister, Thursday's, Banana

☆ Here are Friday's biggest analyst calls: Nvidia, Imax, Ulta, Netflix, Alphabet, Microsoft, Chewy & more
▼ + stars: | 2023-08-25 | by ( Michael Bloom | ) www.cnbc.com time to read: +5 min

Barclays upgrades Grab Holdings to overweight from equal weight Barclays upgraded the Asian ride-hailing and food delivery company after its earnings report earlier this week. " Morgan Stanley upgrades Abercrombie & Fitch to equal weight from underweight Morgan Stanley upgraded the stock after its earnings report on Thursday. Needham reiterates Nvidia as buy After a transfer in analyst coverage, Needham said it's standing by its buy rating on the stock. " Barclays reiterates Ulta as overweight Barclays said Ulta is "best-in-class" after its earnings report on Thursday. Benchmark reiterates Imax as buy Benchmark said it's standing by its buy rating on Imax despite a report of a delay in film releases.

Persons: Baird, Jefferies, Ferrari, Morgan Stanley, Fitch, Piper Sandler, Piper, Needham, it's, Goldman Sachs, Goldman, Ulta, Oppenheimer Organizations: Google, Ferrari, Barclays, JPMorgan, Abercrombie, Citi, Marvel, Western Alliance, Nvidia, NVIDIA, Netflix, Occidental Petroleum, Microsoft, TAM Locations: Southeast Asia, Hollywood, NFLX

☆ Abercrombie & Fitch lifts sales forecast as fresh clothing styles draw shoppers
▼ + stars: | 2023-08-23 | by ( ) www.reuters.com time to read: +1 min

A person carries a bag from the Abercrombie & Fitch store on Fifth Avenue in Manhattan, New York City, U.S., February 27, 2017. The company's eponymous Abercrombie label has also ranked among the top five clothing brands that back-to-school shoppers chose, a survey by William Blair showed. Net sales at the Abercrombie brand jumped 26% in the three months ended July 29, while the Hollister division posted an 8% rise. The company said it now expects net sales to rise around 10% for fiscal 2023, compared with its prior forecast range of 2% to 4% growth. Analysts, on average, had estimated a 3.9% rise to $3.84 billion in revenue, according to Refinitiv IBES data.

Persons: Andrew Kelly, Abercrombie, William Blair, Deborah Sophia, Shweta Agarwal Organizations: Abercrombie, Fitch, REUTERS, U.S, Thomson Locations: Manhattan , New York City, U.S, Ohio, Hollister, Bengaluru

☆ Shares of Abercrombie & Fitch soar 15%, as retailer blows past Wall Street's expectations
▼ + stars: | 2023-08-23 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +3 min

Shares of Abercrombie & Fitch soared in premarket trading, after the retailer crushed Wall Street's earnings and sales expectations for the quarter and raised its forecast for the year. She said the company is seeing "strong customer receptivity of our brands and product," especially at its namesake stores. She added the retailer will keep opening stores and investing in its digital experience — even as the economic backdrop remains uncertain. Net sales rose from $805.1 million in the year prior. As of Tuesday's close, shares of Abercrombie had shot up about 80% this year, far outpacing the approximately 14% gains of the S&P 500.

Persons: Fitch, Fran Horowitz, Abercrombie, Hollister, it's Organizations: Abercrombie, Refinitiv, Home, Target, Walmart Locations: cologne, Hollister

☆ Abercrombie & Fitch raises sales forecast as new clothing styles attract shoppers
▼ + stars: | 2023-08-23 | by ( Deborah Mary Sophia | ) www.reuters.com time to read: +2 min

A person carries a bag from the Abercrombie & Fitch store on Fifth Avenue in Manhattan, New York City, U.S., February 27, 2017. Revenue from the Abercrombie brand rose 26% in the quarter, while that from Hollister recorded its first growth, with an 8% rise, following a decline in the past five quarters. Abercrombie now expects fiscal 2023 net sales to rise around 10%, compared with its prior forecast range of 2% to 4% growth. Its per-share profit of $1.10, for the three months ended July 29, crushed estimates of 17 cents, according to Refinitiv IBES data. Reporting by Deborah Sophia in Bengaluru; Editing by Shweta AgarwalOur Standards: The Thomson Reuters Trust Principles.

Persons: Andrew Kelly, Abercrombie, Fran Horowitz, Rachel Wolff, They've, Wolff, Hollister, Deborah Sophia, Shweta Agarwal Organizations: Abercrombie, Fitch, REUTERS, Thomson Locations: Manhattan , New York City, U.S, Bengaluru

☆ I made nearly $1 million in revenue my first year on Etsy. Here's how I did it and my best tips for shop owners.
▼ + stars: | 2023-07-14 | by ( Aria Yang | ) www.businessinsider.com time to read: +8 min

One of my clients back then had an Etsy shop, and she was selling products both on an Etsy shop and a Shopify Store. I wasn't the standard DIY or handmade crafts Etsy shop ownerI didn't make crafts or other handmade products — I was the give-me-something-to-sell-and-I-will-sell-it type of Etsy shop owner. Essential tips to start your first-ever Print-on-demand Etsy store1. For example, when you get an order from your Etsy shop, Printfuls will print it and fulfill it for you. If you're an Etsy shop owner and would like to share your story, email Aria yang at ayang@insider.com.

Persons: Hannah Gardner, Etsy, —, — they're, Rich Organizations: Morning, Commerce, USPS Locations: Etsy, Miami, West Palm, Brazil, Hollister

☆ James Cameron's $33 million eco-friendly estate helped inspire the blockbuster Avatar franchise. Take a look inside.
▼ + stars: | 2023-07-09 | by ( Alcynna Lloyd | ) www.businessinsider.com time to read: +2 min

The home is in Hollister Ranch, a coastal subdivision where singer Jackson Browne has also lived. Get the inside scoop on today’s biggest stories in business, from Wall Street to Silicon Valley — delivered daily. The mostly solar- and wind-powered estate sits in Hollister Ranch, a secluded coastal subdivision that restricts residential development to help preserve the area's wildlife and native vegetation. According to a history of the area published by the Hollister Ranch Conservancy, the property "represents a concept of land development that is a model for both landowners and environmentalists." Cameron and his wife, Suzy Amis Cameron, purchased the property in the late 1990s for $4.375 million, WSJ writer Katherine Clarke found.

Persons: James Cameron, Jackson Browne, Cameron, Oscar, Jeff Kruthers, Suzy Amis Cameron, Katherine Clarke, — Organizations: Service, Village Properties, Forbes Global Properties, Hollister Ranch Realty, Wall Street Journal, Conservancy Locations: Hollister Ranch, Wall, Silicon, Gaviota, Santa Barbara County, California, Hollister

☆ Retailers battle for uncertain back-to-school demand after ‘volatile’ quarter
▼ + stars: | 2023-06-06 | by ( Katherine Masters | ) www.reuters.com time to read: +5 min

[1/2] Shopping trolley is seen in front of Walmart logo in this illustration, July 24, 2022. U.S. shoppers' spending in the summer ahead of the college and K-12 school year has grown steadily since 2015, according to the National Retail Federation, a trade group. The chain is stocking Adidas' Samba and Gazelle sneakers ahead of the new school year, it said. The challenge for retailers is predicting whether parents will buy less clothing and sneakers when the cost of necessities - such as pencils, notebooks and laptops - strains many households. Retailers face a "volatile time," said Jessica Ramirez, a senior research analyst at Jane Hali & Associates.

Persons: Dado Ruvic, Locker, Spencer, hasn't, Ralph Lauren, Nordstrom, Doug McMillon, John David Rainey, Jessica Ramirez, Jane Hali, Moody’s, Moody's, Maxx, Martin Waters, Fran Horowitz, Jennifer Foyle, Abercrombie’s Hollister, URBN, Katherine Masters, Siddharth Cavale, James Davey, Gerry Doyle Organizations: Walmart, REUTERS, National Retail Federation, Ulta, Adidas, U.S . Commerce Department, Associates, Target, Moody's Victoria’s, Abercrombie & Fitch, Urban Outfitters, Abercrombie, Fitch, Free People, Thomson Locations: Britain, U.S, North America, New York, Bentonville , Arkansas, London

☆ Amazon's 100 drone deliveries puts Prime Air far behind Alphabet's Wing and Walmart partner Zipline
▼ + stars: | 2023-05-18 | by ( Katie Tarasov | ) www.cnbc.com time to read: +14 min

Wing CEO Adam Woodworth shows the Alphabet company's delivery drone to CNBC's Katie Tarasov on April 25, 2023, in Hollister, California. Walmart said it made more than 6,000 drone deliveries across seven states in 2022 with DroneUp, Zipline and a third partner, Flytrex. Amazon's VP of Prime Air David Carbon showcased the current MK27-2 drone in Westborough, Massachusetts, on Nov. 10, 2022. Prime Air drones, along with most other delivery drones, operate with a number of federal exemptions that greatly restrict where and how they can fly. Prime Air drones are not expected to exceed 58 decibels, according to an FAA assessment, about the noise level of an outdoor air conditioning unit.

☆ Leaked audio and emails reveal how leaders at flying car startup Kittyhawk scrambled to execute orders when Larry Page returned, and told workers to 'drink the Kool-Aid'
▼ + stars: | 2023-05-17 | by ( Hugh Langley | ) www.businessinsider.com time to read: +10 min

Google cofounder Larry Page took back control of his flying-car company Kittyhawk last year. One employee told Anderson it would take three weeks to get ahold of one particular component they needed. "When I told [Larry] three weeks, he was not sympathetic and immediately told me I was wrong," Anderson said. I don't know that you're wrong, but Larry Page tells me you're wrong. "Please ignore Doug's email," Thrun responded in a follow-up email to the company.

☆ How much a part-time TikToker who posts career advice for his 74K followers earns per month — and how he navigates the industry
▼ + stars: | 2023-04-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

The 27-year-old makes TikTok videos giving career advice to Gen Z and millennial professionals. Now, he has 72,600 followers on TikTok, and has landed brand deals with companies like Google, L'Oréal, Adobe, Kiehl's, and Hollister. He was paid $300 to create three TikTok videos for $100 apiece. "All these brand deals come to me, I don't do any outreach," he said. Here's how much Rocker has made from brand deals in the past six months, which Insider verified with documentation:

☆ Gen Z loves the same brand that teens have loved for over a decade
▼ + stars: | 2023-04-05 | by ( Matthew Kish | ) www.businessinsider.com time to read: +3 min

Nike also remains the preferred apparel brand, according to the semiannual Piper Sandler survey. Twice a year, Piper Sandler surveys teenagers, now part of Gen Z, on brand preferences. And among upper-income female teenagers, Lululemon earned the top spot, being the preferred brand of 14% of respondents. Among upper-income males surveyed, Nike was the top clothing brand of 50% of those surveyed. For the most recent edition of the survey, Piper Sandler polled teenagers in 47 states.

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